How AdApps captures signals, enriches them in the enterprise stack, and completes the loop.
Brands create AI-native AdApps with schema & attribution built-in.
Enriched AdApps are surfaced more frequently, boosting visibility.
Signals join with CRM & purchase data in a privacy-safe clean room.
Resolved identities are pushed to DSPs and paid media networks.
Our moat is the proprietary signal layer: we own the first-party engagement signals that everyone else — Snowflake, LiveRamp, advertisers, and LLMs — depends on to function in the zero-click economy.