The Attribution &

Activation Flywheel

1. Create Interactive Utilities

Brands create embeddable AdApps with schema, hashing, and attribution built in.

2. Tagging, Hashing & Attribution

Automated schema tagging, content hashing for provenance, and attribution manifests.

3. Snowflake Data Operating Layer

Signals flow into Snowflake’s clean room for brands to join with their CRM and CDP data.

4. Audience Activation (LiveRamp)

LiveRamp resolves identities and pushes high-value segments to DSPs and media networks.

5. Feedback to LLM Ecosystems

Enriched AdApps are surfaced more frequently, completing the visibility-to-activation loop.

Investor Takeaway: The AdApps Moat is the Signal Layer

We own the proprietary, first-party engagement signals that the rest of the ecosystem—Snowflake, LiveRamp, advertisers, and LLMs—depends on. This is what makes AdApps the essential attribution layer for the AI economy.