Build for the Agentic, Zero-Click Future
AdApps are not ads—they are schema-wrapped, server-callable utilities designed to be discovered by AI agents and served programmatically. Integrate the next generation of monetizable content.
The AdApp Delivery Pipeline
From idea to revenue, our platform provides the end-to-end infrastructure for creating and trafficking utility.
Idea
AdApp Builder
AdApp Registry
Publisher Feed
User Utility
Revenue Event
The Big Picture: Building New Rails
We're not just building a product; we're creating a foundational layer for the agentic web. Our goal is to establish the AdApp as the open standard for interactive, monetizable utility.
We are actively working to partner with industry bodies like the IAB Tech Lab and W3C to define the `AdApp.json` card structure as a new, open standard. By proposing utility-first metrics (like utility score and engagement intent) as official ad KPIs, we aim to build AdApp as a specification that the entire ecosystem can adopt. This makes integrating with AdApps a strategic, long-term bet on the future of the web.
Partner with UsBeyond the Ad: From Interruption to Resolution
Legacy ad formats interrupt. AdApps resolve. Here's how we're different.
Format: Sponsored text link
Goal: Generate a click-through
Experience: Interrupts user flow, redirects away
Analogy: Banner ads for LLMs
Format: Interactive micro-app
Goal: Solve the problem in-place
Experience: Native, embedded, and helpful
Analogy: Stripe meets DoubleClick for agents
An Architecture for the New Ad Economy
AdApps integrate seamlessly into publisher-controlled, server-side environments.
1. The `AdApp.json` Standard
A proposed open standard for declaring interactive utilities, making them discoverable and understandable to any agent or ad server.
2. Server-Callable Endpoints
Every AdApp is a functional endpoint, ready to be executed server-side with structured JSON inputs and outputs.
3. Publisher Renderer Plugin
Our SDK allows publishers to integrate AdApps as a premium utility layer within their IAB Trusted Server instance.
Simple Integration, Powerful Results
Integrate AdApps into your Trusted Server with our lightweight SDK, or use our proposed `AdApp.json` manifest for direct integration with AI partners.
Contact Partner Engineering{
"@context": "https://adapp.io/schemas/v1.0/adapp.jsonld",
"id": "mazda-cx5-vs-crv-comparison",
"type": "adapp:ComparisonTool",
"name": "Mazda CX-5 vs. Honda CR-V",
"description": "Compare key specs like MPG, price, and safety between the Mazda CX-5 and Honda CR-V.",
"creator": {
"type": "brand",
"name": "Mazda"
},
"inputSchema": {
"type": "object",
"properties": {
"focusAttribute": {
"type": "string",
"enum": ["price", "safety", "mpg"]
}
}
},
"outputSchema": {
"type": "object",
"properties": {
"comparisonTable": {
"type": "array",
"items": { "type": "object" }
}
}
},
"serverEndpoint": {
"url": "https://api.adapp.io/v1/execute/mazda-cx5-vs-crv-comparison",
"method": "POST"
},
"agentConfig": {
"isZeroClick": true,
"isVoiceSafe": false
}
}Legacy vs. Native: The Great Divide
While others port old ad formats to new surfaces, we're building the native infrastructure for utility-first experiences.
| Legacy Approach | AdApps (Native) | |
|---|---|---|
| Format | Text link / sponsored snippet | Interactive, schema-wrapped micro-utility |
| Goal | Click-through | Solve the problem in-place |
| Discovery | Injected into model output | Retrieved by agent or published content |
| User Action | Click and convert | Use and benefit |
| Experience | Interruptive, redirecting | Native, embedded, helpful |
| Analogy | Banner ads for LLMs | Stripe meets DoubleClick for agents |